Jaguar Announces Noodle from British Band Gorillaz as Global Ambassador to Inspire Next Generation of Engineers

On October 7, 2016, Jaguar Land Rover announced its commitment to addressing the skills gap that manufacturing is facing worldwide by appointing Noodle, Japanese guitarist and founding member of virtual band Gorillaz, as global ambassador to inspire young people to pursue education and careers in technology and engineering.

Jaguar Land Rover, the UK’s leading investor in Research and Development, plans to use its entry into Formula E to promote the company’s efforts to shape the future by solving the technology innovation and skills gap challenges.

Panasonic Jaguar Racing will spearhead a campaign that will help underline the important role Formula E will play in developing the next generation of electric vehicle technology. Noodle will help to highlight the opportunities this gives young people to get involved and be a part of the biggest change the car industry has ever seen – the electrication of vehicle powertrain technology.

Fiona Pargeter, Global PR Communications Director, Jaguar Land Rover, said, “By 2022 we’re facing a shortfall of 300,000 skilled engineers in the UK alone. It is our responsibility to change this future by inspiring young people. Yes we want to be successful on track, but Formula E can be a once in a generation opportunity to inspire the future generations of engineers. A global platform to inspire and attract young children to a career in innovation and engineering – through Panasonic Jaguar Racing’s partnership with Noodle we hope to inspire millions of young people to help invent the future.”

Noodle is the 21st Century Japanista and founding member of Gorillaz. The band has released five albums since 2000, selling in excess of 100 million records globally.

Talking about her new role as part of the @JaguarRacing team helping to inspire the next generation of young engineers, male and female, Noodle said, “The young minds of today are the engineers of tomorrow. We are in the driving seat and our imaginations are the fuel. It’s time to lead the charge and build a better world!”

Follow Noodle’s Instagram channel at

Jaguar’s Innovative Ingenium Engine: Why was it Developed?

At Jaguar, we are always committed to developing new technology to improve our vehicles’ performance and driving experience. The Ingenium engine embodies this ethos and ensures our vehicles meet new Euro 6 emissions standards that come into effect on 1st September 2015.

A key feature of the Ingenium engine is its future-proofing. Having been developed from scratch by some of the world’s finest automotive engineers, the engine was designed without compromise and with one eye on tomorrow. As well as complying with EU legislation, the state-of-the-art engine can be adapted to integrate future technology advances and regulation changes.
Ingenium is also a prime example of Jaguar’s commitment to British engineering and manufacturing. We’ve been able to create 6,900 UK jobs at the Jaguar Land Rover Engine Manufacturing Centre and in the supply chain by bringing engine production in-house.

“Being configurable and flexible are the two key strands of Ingenium – it will be able to accept new advances in fuel, turbocharging, emissions, performance and electrification technologies when they are ready.” Ron Lee, Jaguar Land Rover Director of Powertrain Engineering.

The Ingenium engine is available in the Jaguar XE, F-PACE and XF. We’d love to show you all about how it works at Jaguar Orlando…ready for a test drive?

Jaguar F-PACE Thrills Goodwood with Dramatic Two-Wheeled Ride!

Jag_FPACE_Goodwood_FoS_Image_240616_22_JNA_940x500_tcm97-275709_desktop_940x500The Jaguar F-PACE has put on another dramatic display of dynamic precision and control. After setting the Guinness World Record for the world’s biggest loop-the-loop at its launch last year, the very same record-breaking F-PACE and stunt driver Terry Grant have teamed up again for a thrilling drive at the Goodwood Festival of Speed.

This time Grant piloted Jaguar’s first family sports car up the famous Goodwood hill on two wheels. As if that was not enough, professional freestyle motorbike stunt rider Lee Bowers was on board to add even more jeopardy to proceedings.

Bowers is no stranger to two wheels and swapped his saddle for the luxurious leather interior of Jaguar’s first performance crossover. As the F-PACE two-wheeled up the demanding course, Bowers climbed out of the passenger window to stand on the side of the Jaguar and salute the crowd, before climbing back inside ahead of the finishing line.

Terry Grant, legendary stunt driver, said: “When Jaguar gave me the opportunity to reunite with the F-PACE used to break the world’s largest loop record, I couldn’t say no. Its light, stiff aluminium body and precise controls make it the perfect wheelie vehicle, and it was great to have Lee Bowers along for company – even if he did climb out halfway through our run!”

Even for an expert of Grant’s calibre, the two-wheeled drive required hours of planning. Final preparations were completed at Santa Pod Raceway in Northamptonshire just days ahead of the live event.

For the actual drive, spectators were left in no doubt about the identity of the Jaguar as #FPACE was emblazoned on both the roof and underside of the vehicle.

Jaguar’s first ever family sports car has become the manufacturer’s fastest-selling vehicle. In the first 10 months on sale more than 14,000 orders have been placed, with all 2,000 First Edition vehicles sold out.

The Jaguar F-PACE is Jaguar’s first performance crossover and its lightweight body structure comprises 80 per cent aluminum. It is the only aluminum-intensive design in its sector and is manufactured at Jaguar Land Rover’s Solihull Plant in the UK. This fantastic new SUV is at our dealership – click here to view inventory.

The New Generation of Jaguar Models for 2016/2017

CC_16_6041_JNA-XE-Update_MAR16_W6-adjustWith the introduction of the all-new Jaguar F-PACE performance SUV and XE compact sports sedan in retailers this spring, Jaguar has fully realized its U.S. go-to-market strategy first announced in September of 2015.

The New Generation of Jaguar relies on a series of competitive go-to-market initiatives that stand to fundamentally transform the Jaguar business in the United States in 2016.

Expansion of the Jaguar Line-up
With the introduction of models that compete in both the largest and fastest growing segments of the premium automotive market – the XE compact sports sedan and F-PACE performance SUV, respectively – Jaguar stands to dramatically increase its sales in the U.S. As much as 50 percent of Jaguar sales could be derived from these two models alone. Together, the XE and F-PACE focus on the core of the luxury market and on a far wider range of potential customers than ever before.

Aggressive Pricing
All Jaguar models are priced such that their base prices are square in the middle of their respective competitive segments. This competitive value position is achieved through both high content standard equipment and new lower MSRP choices by model. As a result, when compared on a like-for-like basis against cars within a given segment, Jaguar models exhibit a significant savings over the majority of the competition and near parity elsewhere. The increased value builds on each of the products’ key strengths and comes alongside new available technologies such as Torque On-Demand All Wheel Drive [3], shared lightweight aluminum-intensive architectures, Jaguar InControl® infotainment features [4], electric power assisted steering, and soon, the introduction of diesel powertrain technology.

Peace of Mind Ownership Assurance
First introduced in late 2016, all new Jaguar models come standard with the peace of mind of a best-in-class ownership package [2] – Jaguar EliteCare – the highlights of which include a new vehicle limited warranty, complimentary scheduled maintenance, complimentary roadside assistance and a suite of connectivity services called Jaguar InControl® Remote & ProtectTM

Collectively, each of these steps extend the appeal of Jaguar in the U.S. and have the potential to position the company to become one of the fastest growing automotive manufacturers in the premium segment, if not the entire industry for the 2016 calendar year.


Led by the introduction of two new models in May – the XE and F-PACE – positioned as entry points to the brand, for the first time in its 80 year history Jaguar has five vehicles within its line-up.

2017 Jaguar XE

The short overhangs, cab-rearward stance and low driving position on the XE underscore the car’s F-TYPE inspired performance characteristics. Following a limited global release outside of North America as a 2016 Model Year car, the XE has already garnered more than 40 awards for its design, packaging and driving dynamics.

The 2017 XE is available with three different engines in the U.S.; a choice to suit every need. There’s the powerful “35t,” featuring a 340hp V-6 pulled from the F-TYPE; the “25t,” a compact gasoline inline- [4] shared with other Jaguar Land Rover products, like the Evoque and Discovery Sport; and the “20d,” the brand’s first-ever diesel in North America, and the first of a new generation of “Ingenium” engines wholly designed, engineered and built by Jaguar Land Rover in the UK.

Starting prices are as follows:

Model – Engine – MSRP [1]
XE 25t – 2.0L Gasoline 240hp – From $34,900
XE 20d – 2.0L Diesel 180hp – From $36,400 [5]
XE 35t – 3.0L V6 SC 340hp – From $41,700

2017 Jaguar F-PACE

Sharing an aluminum intensive architecture with both the new XE and recently redesigned XF, means the first-ever SUV from Jaguar has at its heart the driving dynamics of a sport sedan, while sharing the versatility and all-season capability of a performance SUV; it’s the most practical sports car from Jaguar ever.

Jaguar Design Director, Ian Callum and his team embraced this ethos and incorporated key design features from the F-TYPE sports car into the exterior of the F-PACE; the shape of the tail light roundel, Jaguar trademark power bulge in the hood and sheet metal that wraps around the rear haunch of the car contribute to a sense of tension and performance that underscore the new car’s driving experience.

The 2017 F-PACE is available with three powertrain options – the 340hp “35t,” the 380hp “S,” and later this year, a 2.0L turbocharged inline- [4] “Ingenium” diesel, the “20d” – all routed through an 8-speed automatic transmission and standard all-wheel drive. Starting prices are as follows:

Model – Engine – MSRP [1]
F-PACE 20d – 2.0L Diesel 180hp – From $40,990 [5]
F-PACE 35t – 3.0L V6 SC 340hp – From $42,390
F-PACE S – 3.0L V6 SC 380hp – From $56,700

2017 Jaguar XF

Following a full redesign for the 2016MY, the 2017 XF model line expands with a new entry price point added under the existing Premium trim level and an available “20d” diesel engine which lowers the starting price to just $47,450 [1].

The “Ingenium” diesel, shared with the XE and F-PACE, is the first diesel powertrain offered in the United States by Jaguar and the first of a new Ingenium family of engines to be introduced for the brand.

Designed, engineered and built wholly in-house by Jaguar Land Rover engineers, all Ingenium engines feature a configurable and flexible common architecture – the same bore, stroke, cylinder spacing and 500cc cylinder capacity – enabling maximum manufacturing efficiencies and the potential development of additional engine variants which meet future regulatory and competitive requirements at greater speed to market.

Applying learnings from the Land Rover V6 diesel programs for North America, the calibration of the Jaguar “20d” 180hp Ingenium diesel engine was optimized to the last detail to deliver truly outstanding throttle response, while being 50-state emissions legal.

The 2017 XF also receives a few minor design changes including a new rotary shifter treatment, four new wheel styles and the introduction of three new paint colors.

The new model structure includes 18 variants ranging from XF, XF Premium, XF Prestige and XF R-Sport for both 20d and 35t powertrains, and an additional 380hp XF S model, each of which are available as rear- or all-wheel drive. Starting prices are as follows:

Model – Engine – MSRP [1]
XF 20d – 2.0L Diesel 180hp – From $47,450 [5]
XF 35t – 3.0L V6 SC 340hp – From $50,490
XF S – 3.0L V6 SC 380hp – From $62,700

2017 Jaguar F-TYPE

For 2017, Jaguar takes its F-TYPE sports car to the next level with the introduction of the 2017 Jaguar F-TYPE SVR. The F-TYPE SVR is an all-weather supercar, the brand’s lightest, quickest and most powerful F-TYPE ever, and the first to wear the SVR badge.

Featuring functional enhancements to the chassis, driveline and aerodynamics, in coupe form the F-TYPE SVR is one of very few production cars able to achieve 200mph [6]; acceleration from 0-60 mph in both coupe and convertible versions takes just 3.5 seconds [6].

Additionally, all 17 Model Year F-TYPE convertible models also receive a reconfigured trunk which expands the useable space to 7.3-cu. ft.

Like the XF, a new entry trim level has also been added to the 2017 F-TYPE line-up. The model range now spans from the F-TYPE, up to F-TYPE Premium, F-TYPE S, F-TYPE R and the top level F-TYPE SVR. The new trim structure allows the F-TYPE to be more competitive in the luxury coupe/convertible market. Starting prices are as follows:

Model – Engine – MSRP [1]
F-TYPE – 3.0L V6 SC 340hp – From $61,400
F-TYPE Premium – 3.0L V6 SC 340hp – From $66,800
F-TYPE S – 3.0L V6 SC 380hp – From $79,100
F-TYPE R – 5.0L V8 SC 550hp – From $105,400
F-TYPE SVR – 5.0L V8 SC 575hp – From $125,950


First launched in September of 2015, every new Jaguar comes standard with Jaguar EliteCare, a Best-in-Class ownership package [2] that includes a 5 years or 60,000 miles new vehicle limited warranty, complimentary scheduled maintenance, as well as a suite of connectivity services and roadside assistance.

Jaguar EliteCare coverage [2] offers:

- 5-Year/60,000 Mile New Vehicle Limited Warranty (best in class)

- 5-Year/60,000 Mile Complimentary Scheduled Maintenance (longest in class)

- 5-Year/60,000 Mile 24/7 Roadside Assistance

- 5-Year/Unlimited Mile Jaguar InControl® Remote & ProtectTM connected services


The New Generation of Jaguar was kicked off on April 19 with a multi-faceted campaign called Master Plan, featuring Tom Hiddleston and Nicholas Holt, to drive awareness for the full line of Jaguar products, but with explicit focus on raising awareness for the two newest products, the XE and F-PACE.

Placed on major TV networks, in automotive publications and through online properties, the campaign targeted conquest customers and drove record online traffic to as these vehicles went on sale. Following visits to the website, showroom traffic at retailers reached record levels as well, proving both the XE and F-PACE as compelling alternatives to the established competitors within their respective segments.


To introduce the Jaguar XE compact sports sedan to a growing millennial consumer demographic who desire performance and seduction in their luxury vehicles, Jaguar launched “The Art of Performance Tour: Lights. Camera. Drive!” in Los Angeles, late last year. This seven-city cross-country tour continues in 2016 and invites consumers to see the full 2016/2017 Jaguar line-up, including the Jaguar F-PACE, and be among the first to drive the Jaguar XE.

The Tour incorporates a cinematic drive experience that celebrates Jaguar’s long standing relationship with the silver screen. During their visit, consumers have the opportunity to star in their own filmed action sequence behind the wheel of the XE, as they experience high performance driving on a closed course and on-road handling through a street drive. The personal film they leave with is sharable through popular social media pages, including Facebook. Consumers can sign up to receive more information about The Art of Performance by visiting

Come in and see the New Generation of Jaguar vehicles at Jaguar Orlando. Schedule a test drive and find out how wonderful this new lineup is!

[1] All prices shown are Manufacturer’s Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Jaguar Retailer for details.

[2] Class is cars sold by luxury automobile brands and claim is based on total package of warranty, maintenance and other coverage programs. For complete details regarding Jaguar EliteCare coverage, please visit JAGUARUSA.COM, call 1.800.4.JAGUAR or visit your local Jaguar Retailer.

[3] These features are not a substitute for driving safely with due care and attention and will not function under all circumstances, speeds, weather and road conditions, etc. Driver should not assume that these features will correct errors of judgment in driving. Please consult the owner’s manual or your local authorized Jaguar Retailer for more details.

[4] Do not use Jaguar InControl® features under conditions that will affect your safety or the safety of others. Driving while distracted can result in loss of vehicle control.

[5] Available Fall 2016

[6] F-TYPE SVR Coupe top speed is 200 mph. F-TYPE SVR Convertible top speed is 195 mph. Always follow local speed limits

New Generation of Jaguar Models Arrive at Dealerships Across the Nation!

On May 25, 2016, Jaguar North America announced retailers throughout the country will be hosting exclusive customer events this spring to introduce the brand’s latest compact sports sedan, the Jaguar XE & Jaguar’s first ever compact SUV, the F-PACE. Events will be taking place through the month of May, with most taking place May 23-31. Attendees will be amongst the very first consumers to see Jaguar’s latest five-model line-up, which has the capacity to reach a far wider range of potential luxury customers than ever before.

Jaguar retailers will welcome the vehicles in grand style, with events that include social media contests for weekend vehicle loans, interactive bars and live music. Retailers, including Barrett Jaguar in San Antonio, Texas will be unleashing the cats at their event, as they send aerialists and body-painted Jaguar cats into the crowd to unveil the XE & F-PACE, while Jaguar Sacramento will be hosting an evening party at Mather Aviation for an impressive unveiling with music by DJ Louie, a San Francisco-based DJ.

Jaguar Main Line will be taking their event to the outdoors at the Devon Horse Show, which will feature a five-car Jaguar display, tickets to carnival rides and a raffle of an all-new Jaguar F-PACE, with all proceeds benefitting Bryn Mawr Hospital. Throughout the events, attendees and dealership personnel will be sharing images and information via social media using #NewGenJaguar.

“This is a major milestone for the Jaguar brand and we are excited to have our retailers showcase the expanded lineup of Jaguar models to a larger target audience during their New Generation of Jaguar events,” said Chris Marchand, Vice President, Operations, Jaguar Land Rover North America. “Guests will be among the first to experience the XE and F-PACE and learn about our all-new ownership package with best in class coverage, Jaguar EliteCare.” *

For added piece of mind, all 2017 Jaguar models sold in the U.S. now come equipped with Jaguar EliteCare, a best-in-class ownership package* offering a new vehicle limited warranty with complimentary scheduled maintenance, roadside assistance and Jaguar InControl® Remote & Protect™ for five-years or 60,000 miles.

The competitively priced Jaguar XE and F-PACE add relevance for the Jaguar brand placing them in a strong position in the luxury segment. The 2017 Jaguar XE is currently available with an MSRP starting at $34,900,** and the 2017 Jaguar F-PACE with an MSRP starting at $40,990.**

Jaguar Orlando held its exciting F-PACE & XE introduction at the Orlando Executive Airport, and a great time was had by all! We posted photos on our Jaguar Orlando Facebook page.

* Class is cars sold by luxury automobile brands and claim is based on total package of warranty, maintenance and other coverage programs. For complete details regarding Jaguar EliteCare coverage, please visit JAGUARUSA.COM, call 1.800.4.JAGUAR or visit your local Jaguar Retailer.
** All prices shown are Manufacturer’s Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Jaguar Retailer for details.

Jaguar Land Rover North America sponsors U.S. Armed Forces Team for Invictus Games Orlando 2016

US Team Announcement_HERO_1355x460_tcm97-258754_desktop_1355x460Jaguar Land Rover North America is extending its support of the 2016 Invictus Games in Orlando, Florida as lead sponsor of the U.S. Team, which will compete against 11 other nations’ teams in the multi-sport event for Wounded, Ill and Injured Service Members, May 8-12.

Jaguar Land Rover, presenting partner of the inaugural games in London 2014 and this year’s games in Orlando, will continue its commitment to the Games by renewing its role as sponsors of the UK team.

“Jaguar Land Rover is proud to back the U.S. armed forces teams to compete in the Invictus Games in Orlando this May,” said Joe Eberhardt, President and CEO, Jaguar Land Rover, North America, LLC. “The men and women on the U.S. team, as well as those on the competing teams of other nations, represent the courage, determination and bravery of our armed forces, and we wish them the best of luck in Orlando.”

The Invictus Games use the power of sport to inspire recovery, support rehabilitation and generate a wider understanding and respect for Wounded, Ill and Injured Service Members. Launched in 2014 by Prince Harry, the second edition of the Games will take place from May 8-12, 2016 at the ESPN Wide World of Sports Complex in Orlando. Earlier this month, Prince Harry himself passed the Invictus Games Flag to U.S. team captain Will Reynolds at Buckingham Palace. That flag will tour the United States prior to the Games, making stops at the George W. Bush Presidential Center in Dallas, the UK Embassy and White House in Washington, D.C. and more, before its final stop in Orlando.

“I am so proud to be leading the U.S. team in Orlando this year,” said Reynolds. “The Games celebrate the determination that each and every one of these competitors have shown in the face of true challenges.”

Reynolds will lead the US team of 115 athletes, competing across 10 sports. The rigorous selection process was based on the benefit the Invictus Games will give an individual as part of their recovery, combined with performance and commitment to training. The full U.S. team will begin training later this month in Tampa, Florida.

In addition to their partnership with both the Games and the U.S. and UK Teams, Jaguar Land Rover will also provide all competing nations with the first opportunity to win an Invictus Games 2016 medal through the Driving Challenge which takes place on May 7. Two team members from all 14 competing nations will take on the role of driver and navigator in the two time-trials which make up the challenge. Each pair will compete in both the Jaguar XE and Land Rover Discovery Sport, testing their communication, team-work and strategic planning skills.

Jaguar Land Rover’s commitment to the Armed Forces and Veteran community was further extended last week as details of the new Jaguar Land Rover CALIBRE Partnership were announced. This collaboration will fund the training and hiring of 180 U.S. Service Members this year across North American retailers, and follows the recruitment of over 200 Transitioning Service Members, Veterans, and currently serving members of the National Guard and Reserve in the UK since 2013.

The Invictus Games are the only international adaptive sporting event for Wounded, Ill, and Injured WII Service Members, both serving and veteran. The inaugural Invictus Games, held in London in September 2014, saw over 400 competitors from 13 nations compete in nine sports. Invictus Games Orlando 2016 will see 500 competitors from 14 nations compete in 10 sports including Athletics; Archery; Indoor Rowing; Powerlifting; Road Cycling; Sitting Volleyball; Swimming; Track and Field; Wheelchair Basketball; Wheelchair Rugby, and a new sport for 2016, Wheelchair Tennis.

Jaguar Orlando is proud of Jaguar Land Rover’s steadfast commitment to these Invictus Games and to our global family of Armed Forces and Veterans!

Prince Harry meets children of servicemen and women during the 2016 Invictus Games Opening Ceremony in Orlando, FL.

Prince Harry meets children of servicemen and women during the 2016 Invictus Games Opening Ceremony in Orlando, FL.

Jaguar Honored with 2016 “Best Car Styling Luxury Brand” by Kelley Blue Book

jaguar_nyias_kbbJaguar is proud to announce that it has been honored with the 2016 Kelley Blue Book Brand Image Award for “Best Car Styling Luxury Brand.” This is the second time the brand has received this honor, also winning in 2014, and comes after an incredible transformational year for Jaguar fueled by a new competitive pricing structure, an expanded product line- up and the introduction of Jaguar EliteCare1, the brand’s new best-in-class warranty package.

The Kelley Blue Book Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public. Award categories are calculated among luxury, non-luxury and truck shoppers. Based on consumer automotive perception data from Kelley Blue Book Strategic Insights’ Brand Watch study, the highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers. The visually striking exterior design features of the Jaguar F-TYPE and XF models has earned praise in the market and played an important role in earning this styling award.

“Design has always been at the heart of Jaguar products, and to be recognized with this award at a time when the brand is experiencing incredible momentum and growth is very gratifying,” said Kim McCullough, Vice President, Marketing, Jaguar Land Rover North America, LLC. “As we begin to expand our line up with the addition of the XE and F-PACE this spring, we look forward to the opportunity to reach an even wider audience and welcome new owners and fans of the brands.”

In addition to the expanding Jaguar model lineup, the brand continues to enhance and refresh current models. Fully redesigned for 2016, the second generation Jaguar XF brings a unique blend of design, technology and refinement to the premium sedan segment. Positioned between the mid-size Jaguar XE and the flagship Jaguar XJ, also refreshed for 2016, the new bodywork on the XF mirrors the evolution of the Jaguar design language.

Since its introduction in 2014, the Jaguar F-TYPE range has expanded from three models to six in only one model year. All-new for 2017, the ultra-high performance Jaguar F-TYPE SVR made its North American debut at the New York International Auto Show. The very first production Jaguar vehicle to be developed by Special Vehicle Operations and wear the SVR badge, the F-TYPE SVR takes performance, dynamics and driver involvement to a new level yet retains the comfort and duality of character inherent to all Jaguar cars.

In addition to debuting the 2017 Jaguar F-TYPE SVR at the New York International Auto Show, the newest Jaguar line-up also includes the 2017 XE compact sports sedan, the brand’s first performance SUV, the Jaguar F-PACE newly re-designed XF and XJ sedans, and the 2016 F-TYPE. For more information about the 2016 Kelley Blue Book Brand Image Awards, visit

Keep in touch with us at Jaguar Orlando for updates on the arrival of the 2017 F-TYPE SVR, 2017 XE compact sports sedan, and the all new 2017 F-PACE SUV. Contact us anytime and let us know you’re preferences – we’d be glad to put you on the short list!

Jaguar fires up jet pack with eye on world record

JAGUAR_XE_GRAHAM-BELL_01-1024x683British automaker Jaguar is taking its aerodynamic expertise onto the slopes with the help of Olympic skier Graham Bell.

The Olympian and automotive brand have announced a technical partnership with the goal of setting a Guinness World Record for fastest downhill ski speed, currently held by Italian speed skier Simone Origone. Emphasizing principles of design and speed in other fields builds the Jaguar brand in an organic and unobtrusive manner.

“As engineering challenges go it doesn’t get more unique than this, so the next few months are going to be very exciting,” said Ian Anderton, thermal and aerodynamics manager at Jaguar Land Rover. “In many ways, it’s very similar to the car design process, necessitating the perfect balance between aerodynamics, engineering and design for ultimate performance.”

Downhill edge
Mr. Bell participated in five Winter Olympics from 1984 to 1998 and now hosts the British TV show “The Jump,” in which celebrities partake in a variety of winter sports. Working with Jaguar, he hopes to exceed 160 mph, well above Mr. Origone’s 156 mph record.

Jaguar is developing a ski suit and harness that contains twin micro jets. The Jaguar XE is being used as a model for its aluminum-intensive body structure, which makes it lighter, stiffer and more aerodynamic than any other Jaguar.

In a statement, Mr. Bell said, “I approached Jaguar to become my lead technical partner due to their experience in aerodynamics and love of all things involving speed. As lead technical partner in the attempt, Jaguar will provide the aerodynamic expertise to develop the Iron-Man-style suit I need, as well as helping me acclimatize to speed and external forces using high performance vehicles including the Jaguar XE AWD – designed to provide maximum traction in adverse conditions including snow and ice.”

The two partners have already begun training in the Austrian Alps. Mr. Bell has skijored, a winter sport in which a skier is pulled by an animal or motor vehicle, behind a Jaguar XE traveling over 100 mph.

The tests help determine what factors, such as wind chill and skiing position, need to be considered when designing the ski suit. The actual record attempt will take place early next year in Jaguar’s cold weather testing facility in Sweden.

To help promote the partnership, Jaguar has shared a training film of the skijoring on social media platforms.

The video begins with shots of the Austrian Alps and Mr. Bell suiting up and stepping into his skis. Mr. Anderton echoes the difficulty of the challenge but notes, “We are best placed, in terms of our technical capabilities, to be the ones who do it, though.”

Bell then discloses his strategy: to reduce the amount of fuel – and thus weight – he has to carry, he will let the XE bring his speed up as high as possible, then disconnect from the vehicle and activate the jet pack to put him over the hump and claim the record.

“Extreme” stunts often have a broader appeal than specialized sporting activities because of the thrills and dangers associated with them. By sharing the video on social media, Jaguar can draw the attention of consumers who may not initially be interested in a skiing activity.

Moreover, the placement of the XE in the Alps discreetly promotes the vehicle’s handling and bad-weather capabilities. Making itself a design and speed force in other racing and sporting events reinforces Jaguar’s brand values.

Off to the races
Jaguar’s sister brand has also looked to other forms of racing to prove its design and speed prowess.

British automaker Land Rover is also using its technological proficiency to conquer the seas.

For the first race of the America’s Cup, sometimes referred to as “Formula 1 on water,” Land Rover will participate in the race with a multihull catamaran going by the name R1. Land Rover frequently puts design and tech at the forefront of its marketing, but taking to the sea will solidify those values and possibly bring the brand to a new market segment.

Jaguar Orlando will post more about this exciting engineering challenge as information becomes available.

Jaguar Introduces Ultra-High Performance F-TYPE SVR Ahead of Geneva Debut

JAGUAR_F-TYPE_SVR_COUPE_HERO-1355x460_tcm97-243399_desktop_1355x460Jaguar today digitally revealed the F-TYPE SVR, an even more extreme version of the already popular sports car and its first to wear the high-performance SVR badge, ahead of its auto show debut in Geneva on March 1. Developed to exploit the lightweight aluminum sports car’s full potential while retaining its inherent tractability and day-to-day usability, the Jaguar F-TYPE SVR will sprint to 60 mph in just 3.5 seconds2 and, in coupe trim, joins an elite club of cars capable of accelerating to 200 mph.

By exploiting the fundamental capability engineered in to the F-TYPE from day one, the Jaguar Land Rover Special Vehicle Operations (SVO) division developed the brand’s lightest, quickest, most powerful F-TYPE and its fastest and most powerful series production road car ever with functional enhancements to the chassis, driveline and aerodynamics.

The F-TYPE R is already widely recognized in the sports car segment and represented the starting point for development of the more extreme F-TYPE SVR. Everything which contributes to the vehicle’s performance and handling dynamics has been meticulously re-evaluated, re-engineered and optimized by SVO, adding an even higher performance version of the F-TYPE to 2017 model year line up.

U.S. 2017MY F-TYPE Model Line Up and Pricing:
Screen Shot 2016-02-18 at 11.31.57 AM

The F-TYPE SVR features the latest evolution of the Jaguar Land Rover 5.0-liter supercharged V8 engine, delivering the ultimate in performance and driver reward. Changes to the engine’s calibration – adopted from the F-TYPE Project 7 – deliver power and torque ratings of 575HP and 516-lb.ft. of torque.

Enlarged air intakes in the front bumper, together with revised charge air coolers and redesigned hood vents, deliver corresponding improvements in cooling system performance and powertrain efficiency.

A new lightweight Inconel titanium exhaust system has been fitted as standard which withstands higher peak temperatures, reduces backpressure and eliminates 35-lbs (16kg) of mass from the vehicle. In addition to titanium’s inherent lightness over stainless steel, the exhaust system in the SVR features a unique split muffler design — opposed to a single box in the F-TYPE R – which further reduces weight and facilitates the design of the rear under-tray for enhanced aerodynamic performance.

Compared to the stainless steel system on the F-TYPE R, Inconel’s increased thermal resistance meant that wall thickness could be reduced to just two-tenths of an inch or 0.6mm. This technology was adopted by the C-X75 concept supercar and was developed by Jaguar as a road car technology through that program.

The new exhaust system also delivers an even more distinctive, purposeful, harder-edged exhaust note, especially once the active valves in the rear silencers open – this happens at lower engine speeds to enhance the vehicle’s performance character even further. For additional lightweighting, the valves themselves are also made from titanium. The four round tailpipes are distinguished by discreet SVR branding.

To make the most of the increased engine output, the eight-speed ZF® Quickshift transmission has been recalibrated to reduce shift times and increase torque availability during launch. Together with the extra grip delivered by the wider, 265- and 305-section front and rear tires (10mm wider than the F-TYPE R), and optimization of the torque on-demand all-wheel drive system’s Intelligent Driveline Dynamics (IDD) control technology, the F-TYPE SVR is able to deliver outstanding launch behavior and immediacy of response, with sprints to 60 mph from a standing start in just 3.5 seconds.

The changes to IDD and additional refinements to the rear electronic active differential (EAD) ensure optimum torque distribution between the front and rear axles and across the rear axle. Combined with a unique calibration for the Dynamic Stability Control (DSC) system4, this enhances traction and dynamics4 – on various surfaces and weather conditions – while preserving the vehicle’s rear-wheel drive character and handling balance.

Selecting Dynamic mode will enable the enthusiast driver to fully explore the capability of the F-TYPE SVR, especially with the DSC system set to TracDSC or switched off completely. Under these conditions, IDD will use the most extreme calibrations for the AWD system and for the EAD to fully exploit the available grip.

The enhancements made to the powertrain and driveline are matched by the modifications made to the chassis and suspension. The aluminum double wishbone front and rear suspension equipped on the F-TYPE, as well as its standard electric power-assisted steering (EPAS) system4 gave the SVO team the best possible starting point for developing the vehicle dynamics of the F-TYPE SVR.

While engineers have worked to enhance the dynamic capability of the F-TYPE SVR, delivering the ultimate in chassis agility, precision, control and response, the SVO division was able to preserve the ride quality and inherent duality of character the F-TYPE is well known for; ensuring day-to-day usability and comfort have not been compromised.

Immediate benefits in terms of handling were found in large part to a significant weight savings in the F-TYPE SVR. With no optional equipment, the SVR weighs in 55-lbs (25kg) lighter than the AWD F-TYPE R, and as much as 110-lbs (50kg) lighter with options such as the Carbon Ceramic Matrix (CCM) brake system and carbon fiber roof fitted. Optimized aerodynamics produce further gains in high speed drivability, a standard active rear spoiler delivers reductions in lift whether in the raised or lowered position.

These fundamental improvements are matched by a raft of other hardware and software changes designed to extract the full potential from every part of the chassis. The valves inside the continuously-variable dampers have been revised and the control software – the heart of the Jaguar Adaptive Dynamics system4 – has been recalibrated. The overall effect is that both low speed comfort and high speed control are improved.

The rear knuckle is also completely new. Now an intricate, weight-optimized aluminum die casting, the design of the part enables a 37 percent increase in camber stiffness and a 41 percent increase in toe stiffness, which translates into greater control of the tire contact patch and an even more connected steering feel.

While the rear anti-roll bar has been thickened, the front anti-roll bar diameter has been reduced slightly. Together with the revised damper control software, a unique tune for the Torque Vectoring system which is designed to enable more precise control of the braking applied to the inner wheels, the changes mitigate understeer – even at high corner entry speeds.

Fitted as standard with the Super Performance braking system featuring large, 380mm and 376mm front and rear steel brake discs, the F-TYPE SVR can be specified with the Jaguar Carbon Ceramic Matrix (CCM) braking system. Featuring even larger 398mm and 380mm discs and six- and four-piston monobloc calipers, the CCM system delivers exceptional braking performance with outstanding fade resistance, while the brake prefill system ensures consistent pedal feel, stop after stop.

Wider, specially-developed Pirelli P Zero 265/35/ZR20 and 305/30/ZR20 tires provide exceptional levels of grip with no detriment to ride quality or refinement compared to narrower tires. The range of 20x9J and 20x11J forged aluminum wheels deliver weight savings of up to 30.4-lbs (13.8kg) per vehicle, while an open spoke design improves brake cooling. Exclusive to the F-TYPE SVR, Coriolis wheels come standard in Satin Technical Grey and are optional in Gloss Black, and – for models fitted with the CCM braking system – Maelstrom wheels are available with a Satin Black polished finish.

Tasked with solving the often conflicting requirements of reducing drag and reducing lift, the SVO team designed a full suite of features which work together to improve dynamics, stability, performance and efficiency.

To cut drag, the front bumper was extended outward to mask as much of the wheels as possible. This helps the airflow to remain attached to the sides of the car, reducing drag.

The front valance and front undertray also contribute to drag reduction, but do much more to improve engine cooling as well. The louver design of the new hood vents uses the flow of air over the hood to help extract more hot air from the engine compartment, managing engine temperatures under load.

Apertures in the wheelarch liners help the high pressure air to escape through the fender vents, smoothing airflow and helping to reduce front-end lift.

An under-floor tray beneath the rear suspension accelerates the airflow, reducing pressure and therefore reducing lift. Aerodynamics are further enhanced by the rear venturi. Integrating this feature was only possible because of the design of the lightweight Inconel titanium exhaust system; using two individual rear silencers instead of a single transverse silencer enabled the venturi to be neatly packaged between them.

The single most effective device developed for the F-TYPE SVR is its deployable rear spoiler; the highly optimized design is both more effective and more aerodynamically-efficient in both raised and lowered positions.

With the car in normal mode, the spoiler deploys once vehicle speed reaches 60mph and 70mph for the Convertible and Coupe respectively. The spoiler will also deploy automatically whenever the driver selects Dynamic mode. In this raised position, the spoiler, together with the other aerodynamic enhancements, enable a reduction in the drag and lift coefficients of the F-TYPE SVR by 2.5 percent and 15 percent respectively compared to the F-TYPE R with its spoiler deployed. When the spoiler on the F-TYPE SVR is in the lowered position, the corresponding improvements are 7.5 percent and 45 percent.

Exterior design options to complement the carbon fiber active rear spoiler include a carbon fiber roof panel on the coupe and a carbon fiber pack comprising the front chin spoiler, hood louvers, side vents, rear venturi blade, door mirror caps, as well as roll hoops for the convertible model.

A bespoke interior features exquisite detailing and the latest Jaguar infotainment system which support wearable technology make the F-TYPE SVR even more desirable.

The cabin gains cosseting 14-way SVR performance seats finished in Jet leather with a distinctive Lozenge Quilt pattern, contrast stitching and micro-piping and headrests embossed with the SVR logo. Customers also have the option of Siena Tan or Red leather upholstery.

The SVR Jet leather and optional Jet leather and suedecloth steering wheels feature black painted spoke outers and contrast stitching in a range of four colors. The unique anodized aluminum shift paddles are larger than those in other F-TYPE models to make changing gear even more instinctive.

The driver-focused theme of the ‘one-plus-one’ layout is enhanced with a suedecloth covering for the instrument cluster and center console, reminiscent of the F-TYPE concept CX-16.

The 770W Meridian surround sound audio system, touch-screen navigation and infotainment6 with SiriusXM® Satellite Radio8 & HD Radio™ remain standard.

As well as the familiar Jaguar InControl® Apps™ smartphone connectivity and Jaguar InControl®Protect™ emergency and breakdown call system, the F-TYPE SVR also offers the latest Jaguar InControl®Remote™ functionality, which – for the ultimate in convenience – now supports wearable technology.

Partnering the InControl Remote app for iOS smartphones, is a companion app developed for the Apple Watch. Using this device, drivers can lock and unlock the doors, check key information such as fuel level or mileage, and locate the car on a map. InControl Remote even enables the driver to start the engine and set the climate control system temperature to pre-condition the cabin before the start of a journey. Nothing could be simpler.


From the 2016 model year forward, all Jaguar models sold in the U.S. will feature Jaguar EliteCare, a new 5-year/60,000 mile ownership package that includes:

5-Year/60,000 Mile New Vehicle Limited Warranty

5-Year/60,000 Mile Complimentary Scheduled Maintenance

5-Year/60,000 Mile 24/7 Roadside Assistance

5-Year/Unlimited Mile Jaguar InControl® Remote & Protect™

Customers may specify and order their F-TYPE SVR now, ahead of the vehicle’s global auto show debut at the Geneva Motor Show, by contacting us at Jaguar Orlando. Customer deliveries of the F-TYPE SVR will begin from Summer 2016, priced from $125,950 for the Coupe and $128,800 for the Convertible.
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Jaguar Returns to Racing


Jaguar today announced its return to global motorsport. In the autumn of 2016, Jaguar will enter the third season of the exciting FIA Formula E Championship as a manufacturer with its own team. FIA Formula E is the world’s first global single-seater championship for electric powered cars.

FIA Formula E offers a unique opportunity for Jaguar Land Rover to further the development of future EV powertrain including motor and battery technology.

Nick Rogers, Group Engineering Director for Jaguar Land Rover, said, “I am proud to announce Jaguar’s return to racing with an entry into the innovative FIA Formula E championship. Electric vehicles will absolutely play a role in Jaguar Land Rover’s future product portfolio and Formula E will give us a unique opportunity to further our development of electrification technologies. The Championship will enable us to engineer and test our advanced technologies under extreme performance conditions.

It is my belief that over the next five years we will see more changes in the automotive world than in the last three decades. The future is about being more connected and more sustainable; electrification and lightweight technologies are becoming more important than ever as urbanisation continues to increase. Formula E has recognised and reacted to these trends and the championship’s exciting and pioneering approach is the perfect fit for our brand.”

Jaguar Land Rover employs over 8,000 engineers and is the UK’s largest investor in research and development across any business sector. Jaguar’s Formula E team will be able to draw upon this industry leading resource with Jaguar Land Rover engineers working closely with the race operations team.

Those engineers will not only be able to apply their knowledge within the race team environment but crucially use the experience to extract data and push the boundaries of electric technology in a performance environment.

Williams Advanced Engineering will be Technical Partner to the Jaguar Formula E Team and provide extensive motorsport knowledge, combined with high performance EV Systems experience and success. Jaguar Land Rover has a long term relationship with Williams, who partnered with Jaguar on the development of the Jaguar C-X75 plug-in hybrid concept car. The team entry has been granted by Formula E and approved by the Fédération Internationale de l’Automobile (FIA).

Alejandro Agag, Chief Executive Officer for Formula E, said, “We are delighted to welcome Jaguar into Formula E. Jaguar is a brand with a rich sporting heritage and the fact that it is returning to global motorsport with Formula E is a huge endorsement of the championship and its ability to influence the development of electric cars. Jaguar brings with it a passionate fan base that will drive the popularity of the championship across the world and once again shows that Formula E is the future of motorsport.”

Jean Todt, President of the FIA said, “The FIA is pleased to welcome Jaguar as a new manufacturer to enter the FIA Formula E Championship. We built this series to offer an alternative competition for manufacturers to step into the sport and develop road-relevant electric technologies. The choice of Jaguar to come back to motor racing with Formula E is a proof of success. As it forges a path forward for the future of the electric car, Formula E managed to attract one of the most prestigious and historical brand across the automotive industry. I wish them success ahead of their arrival in 2016/2017”.

James Barclay, Jaguar Team Director, said, “We looked in detail at alternative ways of returning to motorsport. This was such an important decision for Jaguar and we wanted to get it right. With our future EV plans, Formula E was the obvious choice and we believe that the benefits are enormous. The FIA and the promoter have exciting plans for the future of the championship and we are proud to be one of the first vehicle manufacturers to commit to the series with our own team. We have a lot of work to do ahead of the first race but it is a challenge we relish. We hope that we can welcome a new generation of fans to Jaguar through this exciting program.”

We’ll post updates, as they become available, to our blog and social media. And view our entire Jaguar selection at Jaguar Orlando!