XKR-S Ready to Take Over Geneva

Jaguar is launching a 550-horsepower, high-performance model called the XKR-S at the Geneva Motor Show on March 1.

The uprated and upgraded XKR-S is so powerful in fact, it marks the fastest production Jaguar ever built, boasting 550 horsepower and 501 lb-ft of torque, which blasts this coupe from a dead stop to 60 miles per hour in just 4.2 seconds. Equally impressive, the XKR-S will continue from 60 to 100 mph in just 4.4 more seconds, and continue on to a top speed of 186 mph.

The XKR-S has a higher-output, supercharged V-8 engine, revised suspension and a new aerodynamically driven design. Jaguar says that the new XKR-S is also the most agile model ever, pointing to the aluminum body and tweaks to the front and rear suspensions to allow for the impressive handling.

“The XKR-S is a bold and exciting new model for Jaguar,” said Adrian Hallmark, Jaguar’s new global brand director. “We expect to attract both loyal and new Jaguar driving enthusiasts who still want the comfort, opulence and class … combined with inspirational performance.”

Included in the handling goodness is the freshly reprogrammed Adaptive Dynamics system, which Jaguar says helps driver to push their XKR-S further and harder than ever.

The car is being released in tandem with the 50th anniversary of the E-Type. The E-Type made its debut at a Geneva hotel in 1961.

Jaguar of Orlando can’t wait to debut this beauty on Central Florida soil. Ingenuity lives in every model – when are you coming in for a test drive?

There’s Only One Size that Fits Jaguar’s Future – BIG.

Automobile Magazine reports that Jaguar is thinking BIG. After scaling back its big-volume ambitions after the Premiere Auto Group ownership, now under Tata, is scaling them back up again. Together with Land Rover, Jaguar’s unofficial long- term plan is to build 750,000 vehicles by 2018. This is a dramatic threefold increase in production. New executives John Edwards at Land Rover and Adrian Hallmark at Jaguar have, together with Carl-Peter Forster and Ralph Speth, agreed to jointly conceive more efficient, universally applicable drivetrains, vehicle architectures, and production processes.

Jaguar is working on the new face lift with the XF, complete with an interesting wagon variant to appear later in 2011, more affordable two-seater sports car in 2013, family of all-new entry-level models aimed at the Audi A4/BMW 3-series/Mercedes-Benz C-class in 2013, and next-generation XF/XK in 2014.

Recently appointed senior brand manager Adrian Hallmark commented: “We won’t have a 1-series-size car in the next five to ten years, but we are working on some compelling alternative body styles that are quite anti-German luxury car establishment. I don’t think for instance that Jaguar should rely on the traditional sedan, wagon, coupe, and convertible mix in every segment we compete in. Not when there are alternatives like a four- or five-door coupe, a shooting brake [sports hatch/wagon], or a crossover. I also don’t think that we can compromise on engines. What effect would a four-cylinder unit designed and made in India have on the brand image? At the upper end of the spectrum, it would be relatively easy to create a lightweight XKR R-type spyder, a high-performance diesel, or a more accessible variation of the C-X75 concept.”

One new model in the pipeline is a striking XJ coupe on a shortened wheelbase. The pillarless four-seater features a glass roof and its own sheet metal, sources say. Hallmark describes it as “much more dynamic and emotional than a Mercedes CL.”

Word is that Jaguar is seriously contemplating a four-door shooting brake based either on the entry-level model or the next XF.

Another promising potential variant for the entry-level family is a crossover, which would be related to the upcoming Range Rover Evoque, to compete with the Audi Q5/BMW X3/Mercedes-Benz GLK. The low-roofed Jaguar crossover would be sportier and more elegant than the competition, and be powered by high-performance four-cylinder engines. A second crossover is tentative and will be derived from the next Range Rover Sport, available with second-generation V-6 and V-8 engines and with a plug-in hybrid option, the Jaguar luxury crossover is said to be more of an Audi Allroad-type wagon than a true mud wrestler. Says Hallmark: “To me, a Jaguar crossover is a given. In fact, I think all-wheel drive should be part of all future Jaguars.”

Exciting innovation and design is on the horizon.  Stay tuned. Jaguar of Orlando will keep you apprised of the latest.

Life is Like a Box of Chocolates

Box of Chocolates

And you never know what you are going to get. And here we are, the holiday of love, Valentine’s Day is next Monday. So what are you getting your lovey? Okay, so a car might not be way out of the budget, but maybe think outside of the chocolate box.

Here’s to the little things that show them how much you care.

  • Car Sabbatical – Commandeer the Jaguar from your sweetie and bring it into Jaguar of Orlando for some TLC – oil change, tire rotation, wiper change, a/c refresher…. And leave a love letter on the dashboard,” I love you and I want you to be safe whenever you are away from me.” Schedule your appointment and download a service coupon online.
  • Add a Little Spice to the Ride – Come by and get a cool accessory installed that will take their Jaguar ride to another level: roadside assistance package, ipod connector to accompany the new ipod, xzilon protection, leather seats, window tint, and the list goes on. You can say, “I want you to love your Jaguar as much as I love you!” Stop by and we’ll show you options.
  • Loving Detail – It’s in the details…A detailed wash and wax exterior of the Jaguar: Clean windows, door jams, wheel wells, and tires for $59.99. You can profess, “I love you, you love me and we love your Infiniti, so it deserves some TLC.” Check out what we can offer in detail service.

Maybe you don’t have time to complete these sweet gestures before the 14th, so get a gift certificate and wordsmith a great love letter on what it’s for.

And don’t forget that a new Jaguar expresses the XXOOXOOs like no other and all new 2011 models come with the Jaguar Platinum Coverage. And of course we have a Fabulous February deals going on.

We love you, our smart loyal customers, employees, friends and fans. Happy Valentine’s Day!

Jaguar of Orlando