E-Type Takes Over Amelia Island

Jaguar has an historic E-Types good show at the Amelia Island Concours d’Elegance in Florida this weekend.

Among the cars that were shown as part of the 50th anniversary of the E-Type, as described by Jag:

  • Group 44 Series III V-12 E-Type. The Group 44 team campaigned this Series III E-Type in the “B” Production class of the Sports Car Club of America (SCCA) National events. A Divisional champion in 1974, it went on to capture the SCCA’s BP National Championship in 1975. A part of the permanent collection of the Jaguar Heritage Museum, the V-12 E-Type will return after its brief stay in the U.S. to the United Kingdom to participate in this year’s Goodwood Festival of Speed.
  • Cunningham E-Type Coupe. In 1962, the eponymous team of Briggs Cunningham entered this production-based Series I E-Type Fixed Head coupe at the grueling 24 Hours of Le Mans. Though prepared by the Jaguar factory, the car was built up from mostly production parts, unlike the subsequent “Lightweight” E-Type Roadsters that followed. Though out gunned by the factory-entered Ferraris, the venerable XK-engined car finished fourth overall, averaging 108.82 mph covering nearly 2,611 miles in the process. The car is a permanent part of the privately held Collier Collection of Naples, Fla.

Also on display at “The Amelia” will be a selection of cars from Jaguar’s 2011 model lineup. At least these can be driven:

The E-Type made its debut in 1961. In the U.S., it was the XK-E. That’s a ’61 E-Type in the photo, above.

“Jaguar’s spirit of innovation and breakthrough design, so clearly expressed in the E-Type, is still alive today, and is a defining essence of the new Jaguar lineup, led by the award winning new XJ luxury sedan,” said Gary Temple, president of Jaguar Land Rover North America.

See it for yourself – footage from the show.

And then come in and test drive the innovation for yourself at Jaguar of Orlando.

Gas Prices Go Up Again: What to Do?

With the recent turmoil in the Middle East, we are hit again with aggressive fuel charges. The reality is fuel prices will continue to go up and down, and they will continue to rise. What do you do?

Fuel efficiency needs to come from all ends – manufacturers, dealers and drivers. Jaguar has been committed to fuel efficiency in more unique ways than most manufacturers. The XJ’s lightweight aluminum body construction is at the very core of Jaguar’s uncompromising focus on environmental responsibility. It’s a focus centered on using new materials that drive weight from its cars. It’s a focus on developing highly advanced engines that deliver remarkable efficiency and CO2 performance. And it’s a focus on improving Jaguar’s manufacturing processes to dramatically reduce energy use.

Ten years ago, Jaguar laid down a strategy for building more efficient cars with the development of a lightweight aluminum body structure. Advanced aluminum construction – based on aerospace methods - delivering a body with great strength and rigidity, but with dramatically reduced weight compared with steel. The result was the remarkable new XJ saloon in 2003 and the all-new XK sports car in 2006.

Everyone is not ready to go to a hybrid, so as a driver what can you do to support your wallet and the planet at the same time?

Here are some tips to help you reduce the amount of gas you use and getting the best gas mileage your car can deliver.


Drive Sensibly
Aggressive driving (speeding, rapid acceleration and braking) wastes gas. It can lower your gas mileage by 33 percent at highway speeds and by 5 percent around town. Sensible driving is also safer for you and others, so you may save more than gas money.safedriving_300x225

Observe the Speed Limit
While each vehicle reaches its optimal fuel economy at a different speed (or range of speeds), gas mileage usually decreases rapidly at speeds above 60 mph. You can assume that each 5 mph you drive over 60 mph is like paying an additional $0.24 per gallon for gas. Observing the speed limit is also safer.

Remove Excess Weight
Avoid keeping unnecessary items in your vehicle, especially heavy ones. An extra 100 pounds in your vehicle could reduce your MPG by up to 2 percent. The reduction is based on the percentage of extra weight relative to the vehicle’s weight and affects smaller vehicles more than larger ones.

Avoid Excessive Idling
Idling gets 0 miles per gallon. Cars with larger engines typically waste more gas at idle than do cars with smaller engines.

Use Cruise Control
Using cruise control on the highway helps you maintain a constant speed and, in most cases, will save gas.

Use Overdrive Gears
When you use overdrive gearing, your car’s engine speed goes down. This saves gas and reduces engine wear.


Keep Your Engine Properly Tuned
Fixing a car that is noticeably out of tune or has failed an emissions test can improve its gas mileage by an average of 4 percent, though results vary based on the kind of repair and how well it is done.keep-your-car-in-shape

Fixing a serious maintenance problem, such as a faulty oxygen sensor, can improve your mileage by as much as 40 percent.

Keep Tires Properly Inflated
You can improve your gas mileage by up to 3.3 percent by keeping your tires inflated to the proper pressure. Under-inflated tires can lower gas mileage by 0.3 percent for every 1 psi drop in pressure of all four tires. Properly inflated tires are safer and last longer.

The proper tire pressure for your vehicle is usually found on a sticker in the driver’s side door jamb or the glove box and in your owner’s manual. Do not use the maximum pressure printed on the tire’s sidewall.

Use the Recommended Grade of Motor Oil
You can improve your gas mileage by 1–2 percent by using the manufacturer’s recommended grade of motor oil. For example, using 10W-30 motor oil in an engine designed to use 5W-30 can lower your gas mileage by 1–2 percent. Using 5W-30 in an engine designed for 5W-20 can lower your gas mileage by 1–1.5 percent. Also, look for motor oil that says “Energy Conserving” on the API performance symbol to be sure it contains friction-reducing additives.

Combining errands into one trip saves you time and money. Several short trips taken from a cold start can use twice as much fuel as a longer multipurpose trip covering the same distance when the engine is warm. Trip planning ensures that traveling is done when the engine is warmed-up and efficient, and it can reduce the distance you travel.



  • Stagger your work hours to avoid peak rush hours.
  • Drive your most fuel-efficient vehicle.
  • Consider telecommuting (working from home) if your employer permits it.plan-car-trips

Take advantage of carpools and ride-share programs. You can cut your weekly fuel costs in half and save wear on your car if you take turns driving with other commuters. Many urban areas allow vehicles with multiple passengers to use High Occupancy Vehicle (HOV) lanes which are typically less congested, further improving your fuel economy.


A roof rack or carrier provides additional cargo space and may allow you to meet your needs with a smaller car. However, a loaded roof rack can decrease your fuel economy by 5 percent. Reduce aerodynamic drag and improve your fuel economy by placing items inside the trunk whenever possible.

Avoid carrying unneeded items, especially heavy ones. An extra 100 lbs in the trunk reduces a typical car’s fuel economy by 1-2 percent.

Below is a list of all the new Jaguar vehicles that top the most fuel efficient luxury offerings.

Jaguar focuses on fuel efficiency on all its models. Stop by today and we can show you the model that fits your needs for power, performance and fuel efficiency. In addition, we can always help you get the performance and efficiency out of your current Jaguar. We are your resource for expertise, advice and insight into getting the most out of your Jaguar.

Your fuel-efficient focused friends at Jaguar of Orlando

We are the Champions!

Jaguar North America was recognized at the J.D. Power and Associates Customer Service Roundtable in Las Vegas as a J.D. Power 2011 Customer Service Champion – one of only 40 companies to have earned this distinction this year.

To qualify for inclusion on this elite list, companies must not only excel within their own industries, but also must stand out among leading brands in 20 major industries evaluated by J.D. Power. Among the five key customer ”touch points” measured, including people, presentation, process, product, and price, Jaguar was noted for standing out by satisfying customers with the new-vehicle sales experience.

To identify the J.D. Power 2011 Customer Service Champions, J.D. Power evaluated more than 800 brands. Companies were identified based on customer feedback, opinions, and perceptions gathered primarily from J.D. Power’s syndicated research as well as additional, supplemental research. This group of 40 represents the highest-performing companies that deliver service excellence to U.S. customers – both within their respective industries and across all industries measured.

According to Gary Temple, President, Jaguar Land Rover North America, LLC, ”The entire Jaguar organization from the designers and engineers in the U.K. through to the dealers in the United States have a commitment to serving our Jaguar owners, backed by Jaguar Platinum Coverage. We appreciate that J.D. Power and Associates has selected Jaguar as a Customer Service Champion and will continue to make customer care a top priority at Jaguar.”

In 2010, Jaguar also achieved the highest score in the U.S. auto industry and was ranked Highest among Luxury Brands for Sales Satisfaction in J.D. Power and Associates 2010 Sales Satisfaction Index (SSI) StudySM.

Globally, Jaguar celebrated a successful 2010 with the new XJ receiving more than 20 international honors. Jaguar XJ awards include:

  • Best Luxury Car’ from China’s Auto News ‘Annual Limousine King’ from Quattroroute (Italy)
  • ‘Luxury Car of the Year’ from Top Gear (UK) Automobile Magazine’s ’2011 Design of the Year’ (U.S.)
  • Automobile Magazine’s ’2011 All Star Award’ (U.S.)
  • ‘Best Executive Sedan’ from Bloomberg (U.S.)
  • MSN Auto Editors’ Choice Award (U.S.)
  • Popular Science magazine Best of What’s News Award (U.S.)

As well as distinguished honors, Jaguar U.S. sales for January were up 48 percent from January 2010. Jaguar’s 2010 U.S. sales for the full year increased 12 percent.

For the 2011 model year, Jaguar North America has launched ‘Jaguar Platinum Coverage‘ that will give Jaguar owners increased vehicle warranty coverage and the best in class maintenance plan. Jaguar Platinum Coverage features a five year/50,000 mile new vehicle limited warranty and complimentary scheduled maintenance for the duration of the warranty period, including no-cost replacement of select wear and tear components, and 24/7 roadside assistance. This no-cost coverage includes oil changes, filters, brake pads, brake discs, brake fluids and wiper blade inserts.

Jaguar Orlando is proud to be part of a brand with a huge legacy with a beautiful future. Stop by today for a test drive and take advantage of the Platinum Coverage.